Review of Acure Moroccan Argan Oil, Argan Stem Cell Shampoo

Acure Organics is a family-owned company founded with the aim of providing customers with natural and organic personal care products of the highest quality which are also Fair Trade certified.

The company prides itself in manufacturing innovative products that are free from parabens, sulfates, animal testing, phthalates, harmful preservatives and synthetic fragrances.

Key Specifications of Acure Moroccan Argan Oil + Argan Stem Cell Shampoo

The following are the shining features of the shampoo:

General Info

The shampoo is formulated to manage normal to dry hair, damaged and even curly hair. The product is also Fair Trade Certified. Many companies in developed countries may get a supply of their ingredients from farmers in developing or underdeveloped counterparts.

What Fair Trade certification means is that the product has been verified by a third party (an established Fair Trade body) that these farmers have received a fair price for their crops under safe working conditions and have thereby been empowered, lifted from poverty and their children provided with school education.

Not only will you be left with great hair, but you will also be left with the satisfaction of knowing that you have contributed to the welfare of these very families.

The shampoo is available in sizes of 8 fl. oz. and 24 fl. oz. The former comes in a tube while the latter comes in a cylindrical bottle with a secure cap. The shampoo has an almond-fruity smell.


The shampoo boasts of a “Triple Moisture System” that consists of organic Argan Oil (with Argan Stem Cells), CoQ10 and organic Sea Buckthorn Oil. Here’s what these ingredients do:

CoQ10: Scientifically called Coenzyme Q10, it is a vitamin-like substance present in all cells of the body, particularly the mitochondria (known as the cell’s powerhouse).

It is used to produce energy and is also a natural antioxidant which protects your skin from damage caused from outside pollutants.

And it is this very function that also seems to protect your hair, particularly the hair follicle. The hair follicle ages just like your skin and as it ages, your hair thins (due to less and less hair keratin being produced).

CoQ10 prevents this reduction and slows the aging process, leading less thinning and less hair fall. However, this particular function is still open to debate since only one or two tests have been conducted to prove the effect of CoQ10 on hair.

Argan Stem Cell and Argan Oil: This shampoo contains a careful combination of Argan Oil and the stem cells of the Argan fruit. Stem cells are cells that give rise to infinitely more cells of the same type and are believed to be the centerpiece to regenerative medicine.

By using Argan stem cells, along with the combination of Argan oil, the positive effects of Argan are amplified, particularly at the hair follicle.

It therefore slows the aging process of the hair and promotes healthy hair growth. Argan is also known as a great moisturizer and effective in soothing psoriasis, eczema, acne and flaking of the skin due to its high Vitamin E content.

Sea Buckthorn Oil: the oil is naturally derived from the plant of the same name and biologically known as Hippophae rhamnoides, a plant found on the coastal areas of China, Russia, northern Europe and Canada.

Besides the Vitamin B1, B2, B6 (which promote hair growth) and Vitamin E it constitutes, the oil is rich in Omega-7 fatty acids which moisturizes the scalp and hair and also increases its capacity of retaining it.

Pumpkin Seed Oil: It is rich in Omega 3 and 6 Fatty Acids and is naturally derived from Pumpkin. It adds shine and it believed to prevent loss of hair and instead, promote its growth.

However, this is debatable since hardly any tests have been performed to prove it or study its effects on hair.

Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Glutamate & Sodium Methyl Cocoyl Taurate: These are surfactants and foaming agents which help in creating lather and cleaning the scalp. These are milder than the usual Sodium Lauryl Sulphate and thus pose a lesser risk of irritated the scalp.

Potassium Sorbate: It is a common preservative that is also used in food products. Even though it is present in minimal amounts, it may irritate the skin from successive uses.

Benefits of the product

Besides its main purpose, the shampoo has quite a number of plus points. Here’s a few:

Paraben Free and Sulfate Free: Parabens and Sulfates are well-known skin irritants and have also been known to deteriorate the hair. With its absence in this shampoo, the chances of adverse effects are reduced considerably.

Gluten Free and Phthalate Free: The significance of Gluten Free labeling may be considered unnecessary as gluten allergy usually occurs on ingesting the product.

Topical gluten allergy is a debatable subject. As for the latter, Phthalates, often used to soften plastic, are sometimes added to shampoos to make the fragrance last longer. Phthalates are known to act like a false human hormone and is considered harmful for pregnant women and can affect the male genitals and reproductive system.

Studies of its effects are ongoing, but this shampoo poses no risk in this area!

Other benefits:

  • Cruelty free (no animal testing), color safe and no synthetic fragrance added
  • The shampoo is also 100% biodegradable and thus environment-friendly.
  •  Provides long lasting moisture to dry and damaged hair
  • Leaves curly and wavy hair soft and in a manageable condition
  • Reduces hair fall and leaves hair shiny and smooth
  • Gently enough for regular use

Directions for Use: Here’s the best way to use the product

  • Apply Acure’s shampoo to wet hair
  • Gently massage into the scalp and work through the ends of the hair
  • Rinse thoroughly and repeat if needed
  • Follow-up with the conditioner of the same name for best results

Customer Reviews for Acure Moroccan Argan Oil + Argan Stem Cell Shampoo

On analyzing several reviews on a variety of platforms such as polls, forums, blogs, company websites and e-commerce websites, we say with great certainty that Acure Organic’s shampoo has been well-received by most of the customers. Here’s what customers liked or disliked about the shampoo:

What Customers liked about the Product

Customers with frizzy hair said they were finally able to tame it by using this shampoo. It was the perfect answer to one of the customers who had already spent huge amounts of money looking for the right product that did not aggravate her frizzy hair.

Customers also said the shampoo cleans and lathers well unlike other organic/natural products that have always left a cover of residue over their scalp, making them dirtier than it had been. Many customers were glad that it didn’t leave their hair in a greasy condition.

Moisturizes dry hair without weighing it down. The shampoo has served its main purpose with many of its users.

Customers were able to combat dryness with this shampoo after facing disappointment with many others. Not only did the shampoo leave their hair soft and healthy, but also added a healthy shine to it! They woould definitely recommend it to others!

Customers have also found Acure’s shampoo gentle enough for daily use which turned out to be a major plus point for those who find the need to shampoo every day. It doesn’t leave their hair dry, has a nice, fresh smell and is worth the cost.

The shampoo has been perfect for colored hair and hair that has been frequently subjected to salon services. One of such customers had dry, brittle and thinning hair due to the many times she has subjected it to chemical treatments. Many of the shampoos she tried only aggravated the hair fall and the thinning.

However, with this shampoo, her hair finally felt and even looked healthy! Another customer, who often uses henna, had a hard time finding a shampoo that wouldn’t cause her hair’s color to fade away.

Not only did this shampoo leave her color alone, it did not irritate her scalp like most and also kept her hair color fresh.

What Customers disliked about the Product

Most of the feedback to this shampoo has been overwhelmingly positive with only a few customers facing an allergic reaction to some of its ingredients.

Read detailed customer reviews here>>

Our Recommendation

After considering all possible pros and cons, and the innumerable positive reviews by users, we agree with the customers and highly recommend this shampoo for anyone with curly, dry and/or damaged hair!

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